William is widely regarded as the UK’s freshest and most trusted authority on etiquette and protocol. His youth, coupled with his old-fashioned values, gives him credence to adjudicate on modern manners.
Based in central London, his work sees him teach not only in the UK but more often than not overseas, particularly active in America, China, India, Italy, Monaco, the Netherlands, Russia, Saudi Arabia and the United Arab Emirates.
William provides first-class accredited* training and is a trusted advisor to many private households, embassies and high commissions, businesses, cultural organisations and schools alike, and has worked for numerous VIPs and dignitaries.
*William is accredited with the CPD Standards Office.
He continues to work with worldwide brands, advising on matters of civility, good taste and politesse. William’s attention to detail and no-nonsense approach is well noted and appreciated by his discerning clientele.
His private client list is strictly confidential; some of his corporate clients include: Barclay’s, Bentley, Champagne Bollinger, Chopard, Cunard, Falke, Green & Black’s, Johnson & Johnson, Red Carnation Hotels, Saudi British Bank, Standard Chartered, the Supreme Court, Telefonica and Time Inc.
He is the author of the bestselling irreverent and indispensable manual of modern-day social climbing, The Bluffer’s Guide to Etiquette, which was released in January 2014. Find out more.
A regular contributor to global media not only as an etiquette expert but also as an astute social commentator, William continues to be seen on outlets and programmes such as BBC News, ITV This Morning, CNN, ITV Let’s Do Lunch with Gino & Mel, Sky News and is to be heard regularly on numerous BBC radio stations - including his regular segment on BBC Radio 2’s Steve Wright in the Afternoon.
William also writes a light-hearted yet acerbic popular column for the MailOnline, the world's most read news website, as well as answering readers’ etiquette dilemmas for the Sunday Times. Find out more.
In June 2017 William began working with The Ritz, London to offer expert etiquette programmes for guests looking to learn more about British etiquette.
In August 2017 he performed at the Edinburgh Festival Fringe with the well-received ‘The Etiquette Show: Much Ado Everything’, a light-hearted look at the history and quirks of English etiquette.
William understands that good manners and etiquette, which are based on common sense, should be universal. He strives to incorporate their proper use in a 21st century context, helping everyone to become more aware of, and sensitive to, the ways in which they conduct their lives.
He is a Fellow of the Royal Society of the Arts, a member of Protocol & Diplomacy International - the Protocol Officers' Association and an accredited coach with the CPD Standards Office.