William Hanson - The UK's leading etiquette coach & expert
Etiquette Coach and Expert

Correct Form

Even in our more relaxed age, titles, forms of address and rank still matter. This half-day course applies traditional standards to the modern day, giving participants the confidence to know when and how to address a variety of people from all works of life.


Correct Form

course outline

Even in a digital age, there is still a need to understand how the styling of a person's name and office can show respect and denote rank. In this three hour course, William guides participants in understanding the nuances and rules of written word.

Make your correspondence stand out by learning valuable skills that can be applied to your professional and social life.

Topics listed below.


Morning or afternoon tuition (three hours).

Investment upon application. Group and couple rates available.

Investment includes half-day tuition and refreshments and all UK taxes including VAT.

Venue: The Royal Society of The Arts, London.

When: to suit your schedule.

When I needed to write a form letter or address a dignitary at work I used to panic - but now I understand the rules of correct form I am much more relaxed.
— Ben, Executive Assistant, September 2018

Course topics

  • Guest lists

  • Invitation layout

  • Replying to invitations

  • Chasing for answers

  • Place cards and seating charts

  • ...and more.

  • Letter writing (social vs business)

  • Letter blocking and formats

  • Royal and diplomatic terminology

  • Envelopes, labels and addresses

  • Greetings cards and lists

  • Pre- and post-nominals

  • Titles and styles

  • Forms of address

  • Salutations and sign offs