Widely regarded as one of Britain’s freshest and most trusted authorities on etiquette, William’s ‘day job’ is as director of The English Manner, a leading UK etiquette training institute, where he advises individuals, organisations, and films on correct form and good manners.
He is also known for appearances on television, radio and most notably his podcast Help I Sexted My Boss, which regularly leads the Apple Podcasts and Spotify charts. In 2021, he also launched Keeping Up Appearances: The Luxury Podcast, which is now in its fourth series.
William is the author of four books, including the Sunday Times bestseller Help I Sexted My Boss (2023), The Bluffer’s Guides to Etiquette (2013) and Entertaining (2018) and Protocol To Manage Relationships Today (2020).
He lives in West London.