About William
“The shining manners union with a stunning eye for etiquette detail.” Camilla Long, Sunday Times
Widely regarded as one of Britain’s freshest and most trusted authorities on etiquette, William’s ‘day job’ is as director of The English Manner, a leading UK etiquette training institute, where he advises individuals, organisations, and films on correct form and good manners.
He is also known for appearances on television, radio and most notably his podcast Help I Sexted My Boss, which regularly leads the Apple Podcasts and Spotify charts. In 2021, he also launched Keeping Up Appearances: The Luxury Podcast, which begins its fifth series in April 2024.
William is the author of four books, including the Sunday Times bestseller Help I S*xted My Boss (2023), The Bluffer’s Guides to Etiquette (2013) and Entertaining (2018) and Protocol To Manage Relationships Today (2020).
His fifth book, Just Good Manners, will be released in September 2024.
William’s quick etiquette tips prove popular each week on his Instagram and TikTok accounts, reaching over 4 million users.
He was the on-set etiquette advisor for the Amazon Prime Video film Red, White and Royal Blue and, for some reason, holds two Guinness World Records for etiquette, set in 2012 and 2019.
William lives in West London.
Recent highlights from William’s Instagram and TikTok
